Full Length Shows: Shifting the Dynamics of Online Video Viewing

The popularity of user-generated video remains one of the most profound phenomena of the digital age — but not necessarily of the digital economy. Consumers are demanding, and media companies are providing, access to more premium video content online than ever before. After several years of experimentation, it’s clear that the real money in online video remains where it always has been historically — with professionally produced content created by leading media and entertainment companies.

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