How Broadband Video Players Can Align Business Requirements and User Experience

AP and PBS discuss Broadband Video

Listen to this webinar here.


To take your broadband video beyond novelty and into strategy, it’s critical to present a user experience that is compelling, interactive, and aligned with your business. This webinar will show you how to optimize your broadband video players to meet your business goals and provide a great user experience.

Will Richmond of VideoNuze hosted this web conversation with guests who are using thePlatform’s broadband video player solution to meet their goals:

  • Bill Burke, Global Director Online Video Products for The Associated Press
  • Joshua Kinberg, Director, Video Product Management, PBS Interactive

During this webinar, we discussed:

  • Using player technologies to fulfill online video business considerations such as maintaining control of content through geo-restrictions
  • Trends in user experience design across the broadband video landscape
  • Some of the UI considerations when your business model requires players to be syndicated across broadband video sites
  • How AP is able to give its 2000+ affiliates a packaged, customizable player
  • How PBS has made it as easy to share broadband video content as broadcast content

Speakers

Joshua Kinberg
Director, Video Product Management – PBS Interactive

Joshua Kinberg is the Director of Online Video Product Management at PBS. He oversees design, development, and execution of rich video experiences for pbs.org, local station and producer web sites, and the video infrastructure of PBS and PBS KIDS. Before joining PBS, Joshua was VP Product Development at Odeo, a start-up focused on podcast search and syndication, and was the Founder & CEO of FireAnt, a startup that created the first RSS-enabled media player for the videoblogging community. Joshua holds an MFA in Design and Technology from Parsons School of Design in New York.

Bill Burke
Global Director Online Video Products, Associated Press

Bill Burke is responsible for global product management of AP’s online video products, including the subscription-based video and the Online Video Network (OVN). Subscription clips are produced for media and other digital companies around the world, while the OVN is an online video network of about 1,800 newspapers and television and radio stations in the U.S.

Burke joined AP in 1997 and until 2007 was Product Manager for ENPS, AP’s newsroom computer system, directing software development and managing enterprise installations such as Tribune and ESPN. Before joining AP, Burke was a news director, manager, and producer at several South Florida television stations, and at WIS-TV in South Carolina.

Marty Roberts VP of Marketing, thePlatform

Marty Roberts’ diverse leadership background includes ten years of product management and marketing. His experience developing strategy, building relationships with development organizations, and creating new products and services helped increase the customer base and profitability for organizations such as GiftCertificates.com and RealNetworks. Since joining thePlatform, Marty has contributed to the company’s success by updating the messaging, redesigning the web site, launching several successful products and increasing the brand awareness through advertising and PR.

Moderated By

Will Richmond
Editor/Publisher, VideoNuze and President, Broadband Directions LLC

Will Richmond is editor and publisher of VideoNuze, a widely-followed online publication which provides daily industry analyses and news aggregation for broadband video decision-makers available at www.videonuze.com. Will is also president and founder of Broadband Directions LLC (www.broadbanddirections.com), a market intelligence, consulting and industry events firm specializing in broadband-delivered video.

Will has worked in the broadband, cable TV, content and technology industries for 20 years. He is an acknowledged thought-leader in the fast-growing broadband video area whose insights are sought out by C-level executives, venture capitalists, journalists and others.

Will has spoken or moderated at numerous industry conferences and webinars. He currently serves on the CTAM New England and CTAM New York board of directors and American Public Television’s board of trustees. Will has a BS from Cornell University and an MBA from Harvard Business School.