Marty Roberts interviewed by ContentAgenda

How easy is it for TV to be everywhere?

Just how easy, or not, will it be to make something like Jeff Bewkes’ vision for TV Everywhere a reality? Depends on who you ask. Last week, I highlighted some comments by ExtendMedia’s new CEO Tom MacIssac describing the proposed global online authentication system for pay-TV subscribers as a potential quagmire of technical, logistical and political pitfalls. A few days later at Cable Show 2009, however, Bewkes himself blithely dismissed the problem, calling online authentication “not hard to do.”

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