The Multiplatform Vendor Bender

Multi-device delivery represents a major shift for manufacturers

By George Winslow — Broadcasting & Cable, 2/14/2011 12:00:00 AM

If the push to offer more content on more devices promises to fundamentally change the networks used by multichannel providers to deliver TV programming into the home, it is an even bigger deal for equipment and software vendors.

The deployment of TV Everywhere services opens up a huge new sales opportunity. But it could also significantly change the mix of products and equipment those vendors will be supplying, making software and cloud-based services more important and potentially reducing the central place that set-top boxes have long had in cable operations.

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