thePlatform Launches New Advertising Management Features to Simplify Revenue Generation from Online Video

Acudeo ad policy integration from Tremor Media provides simplified means to manage multiple advertising systems, and meet customers’ evolving needs

SEATTLE – Oct. 6, 2009 – thePlatform, the leading white-label video management and publishing company, and Tremor Media, the leading online video media company, have partnered to introduce a new set of comprehensive advertising management features for online video as part of thePlatform’s media publishing system (mps). The new Acudeo ad policy and management tools are designed to help publishers increase their advertising revenue, while decreasing the complexity of managing a vast ecosystem of advertising partners.

With thePlatform’s newly integrated Acudeo ad policies, companies with premium online video sites can now manage advertising policies, patterns, formats, and delivery in a single, easy-to-use interface. The new features will serve established companies seeking to integrate multiple advertising networks, or companies building new video sites that want a high-degree of flexibility and adaptability.

“For many professional online video sites, managing advertising policies can be a major headache,” said Marty Roberts, vice president of marketing for thePlatform. “It’s often a very fragmented and complex process. Our new features, however, are specifically designed to simplify our customers’ lives so they can focus on how to best generate revenue for their video.”

“We are thrilled that thePlatform selected Acudeo as their ad management platform to empower publishers with a seamless solution for monetizing video inventory,” said Jason Glickman, CEO of Tremor Media. “Our expanded partnership with thePlatform further demonstrates the value Acudeo brings to the market and validates the need for a single-source inventory management and monetization solution for video publishers”.

Acudeo Ad Policies

Customers can take advantage of an intuitive and easy-to-use control panel to set up and execute video ad policies. The new features offer a comprehensive menu of advertising policy management benefits, including the ability to:

  • Manage and prioritize advertising sources: Companies can integrate and optimize the performance of multiple ad networks in order to find the right mix that maximizes advertising revenue. Companies can also set up failover policies to ensure uninterrupted ad delivery.
  • Set advertising patterns: Publishers can set the use of pre-roll, mid-roll, and post-roll ads, and add overlays, companions, and display banners. Ad timing can use chapter points in long-form videos or run ads before a variable number of short-form video plays.
  • Control ad formats and ad playback: Ad operation teams can set IAB-compliant in-stream and overlay formats, define playback policies, and sync companion banner ads with ad streams.
  • Incorporate new or evolving capabilities: Using Acudeo ad policies helps companies future-proof their ad platform, saving time and effort, by taking advantage of the system’s ever-evolving list of integrations and updates. In addition to Acudeo’s compatible ad source format, Acudeo is designed to support the Digital Video Ad Serving Template (VAST) format as distributed by the IAB. Additionally, Acudeo is pre-integrated with major video ad networks, ad serving and video analytic technologies.

Media companies use thePlatform’s media publishing system (mps) as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually. Customers of thePlatform have the option to easily add the Tremor Media ad network as part of the new Acudeo ad policy management and monetization tools.