thePlatform Selected by Cox Communications for Cox TV Online

thePlatform’s mpx System Enables Cox Subscribers to Watch More Premium Shows and Movies Online

SEATTLE –– May 10, 2011 – thePlatform, the leading white-label video publishing company, today announced that it was selected by Cox Communications, the third-largest U.S. cable TV company, to provide the back-end video management for Cox’s new video initiative, Cox TV Online.

Cox is using thePlatform’s mpx video publishing system, expanding upon thePlatform’s history of managing Cox’s video for Cox.com since 2008. This unique implementation enables programming networks to maintain the integrity of embedded custom video players on Cox’s website, while providing Cox subscribers with a unified search and discovery experience.

“Cox is committed to delivering our customers the best online video experience,” said Steve Gorman, vice president, converged services and user experience. “We are very pleased to have thePlatform play a key role in Cox’s TV Online offering.”

“thePlatform developed a smart media management platform that allows each of our customers to approach ‘TV Everywhere’ initiatives in their own way,” said Ian Blaine, CEO of thePlatform. “One of the exciting aspects of this deployment is the ability to present unified content search and discovery across a variety of programmers’ video players. With mpx, Cox subscribers can watch premium video instantly, while the business policies and financial obligations between Cox and programmers are maintained.”

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest “TV Everywhere” deployments.