TV Everywhere: more than one aggregation model

One of the major challenges for Pay TV operators today is to develop TV Everywhere services that provide their subscribers with access to programming online and especially on-demand. Two models have developed for how the video is aggregated online: one where a service provider ingests, aggregates, stores and plays out the content provided by its content partners, and the other where a programmer manages its own online video portal and subscribers are effectively referred to that site from the Pay TV operator.

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