Video Ads Hit Some Mobile Phones

By Todd Spangler — Multichannel News, 11/8/2008 11:06:00 AM

Ready for interactive, on-demand TV ads in the palm of your hand? Even if you are, your phone — or your wireless operator — may not be.

Mobile VOD ads have a long way to go before they’re a mainstay of the business, but operators and mobile publishers have been encouraged by early tests. Read the rest of this article.