News & Events
What are we up to and where can you find us?
thePlatform Expands Initiatives to Lower Total Cost of Operating a Broadband Video Business with Ingest Service
The new Ingest Service gives customers an easy, versatile and automatic means to move video and metadata online and into thePlatform’s media publishing system (mps). The service addresses what thePlatform has found to be the three key criteria necessary to serve large media companies with best-in-class video ingest system capabilities.
Comcast’s Sam Schwartz Offers Some Insights Into OnDemand Online Authentication Plans
I've written a number of times over the last few months about the recently disclosed plans from Comcast and Time Warner to deliver cable programs online to their paying subscribers.
thePlatform Powers 4Kids Entertainment Web Video Programming Portal
hePlatform, the leading white-label video management company, today announced an agreement with 4Kids Entertainment to manage the publication and delivery of online video to the 4Kids Entertainment portal, www.4Kids.TV and the new video programming portal www.4KidsTV.com. 4Kids delivers popular content to online and broadcast audiences through its 4Kids destination sites 4kids.tv and 4KidsTV.com, in addition to TheCW4Kids Saturday morning programming block, including popular shows such as Chaotic: M'arrillian Invasion, Yu-Gi-Oh!, Sonic X, Kirby, Teenage Mutant Ninja Turtles and 20 additional titles representing more than 1,000 full-length episodes.
Marty Roberts interviewed by ContentAgenda
Just how easy, or not, will it be to make something like Jeff Bewkes' vision for TV Everywhere a reality? Depends on who you ask.
FierceOnlineVideo Leaders - Ian Blaine, CEO thePlatform
FierceOnlineVideo recently caught up with Ian Blaine, CEO of thePlatform, the Seattle, Wash.-based online video management and syndication platform.
thePlatform Introduces New Initiatives to Lower Total Cost of Running a Broadband Video Business
thePlatform, the leading white-label video management and publishing company, today introduced two new, optional services designed to reduce the overall cost of delivering broadband video for small and mid-sized media companies.
Puget Sound Business Journal: Help Wanted
"Despite the overall economic climate, the consumption of premium online video continues to grow, especially for our customers," said thePlatform's Ian Blaine, whose clients include news organizations such as The Associated Press, News Corp. and others"
News Corp’s News Digital Media Turns to thePlatform to Power Australian News Operations
thePlatform, the leading white-label video management company, and News Digital Media, the online business of News' Corporation's Australian subsidiary News Limited, today announced that thePlatform will publish and manage online video across 50 News Digital Media properties, including news.com.au and major newspaper websites, including The Australian. The agreement also calls for thePlatform to provide broadband video publishing services to News Limited's major magazine properties including Vogue.com.au and NotebookMagazine.com.au.
Online Video Viewership Explodes
"Video views exploded across the industry," writes Ian Blaine, CEO of thePlatform and SVP, content publishing, for Comcast Interactive Media (CIM) in an end of year post on his Web site.
Video Ads Hit Some Mobile Phones
Ready for interactive, on-demand TV ads in the palm of your hand? Even if you are, your phone -- or your wireless operator -- may not be.