December 9th, 2008
"Video views exploded across the industry," writes Ian Blaine, CEO of thePlatform and SVP, content publishing, for Comcast Interactive Media (CIM) in an end of year post on his Web site.
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November 17th, 2008
Ready for interactive, on-demand TV ads in the palm of your hand? Even if you are, your phone -- or your wireless operator -- may not be.
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November 4th, 2008
Boston.TV Taps Azuki Systems and thePlatform to Deliver Optimized Mobile Video ExperienceAzuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced it is working with thePlatform, the leading white-labeled video management and publishing company, to extend Boston.TV's desktop content to mobile devices, and enable the rapid and seamless socialization of rich mobile media.
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October 8th, 2008
Media companies should invest in describing their content with metadata, to make it discoverable and make it as easy as possible for consumers to engage with, experts suggest.
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October 7th, 2008
Today, during a morning keynote at Contentonomics in Los Angeles, Ian Blaine, CEO of thePlatform, disclosed that thePlatform's clients, as tracked by comScore's Video Metrix, had a combined total of 329 million video views in July of 2008.
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September 23rd, 2008
The Associated Press has selected thePlatform, a Seattle-based video technology provider, to launch a more flexible, enhanced version of its Online Video Network, which distributes AP's acclaimed video content to more than 2,000 newspaper, broadcast and other media Web sites throughout the U.S.
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September 15th, 2008
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft's AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail
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September 9th, 2008
thePlatform's Marty Roberts discusses online video with The Bridge
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July 22nd, 2008
The Seattle-based subsidiary of Comcast, thePlatform, has reached deals to deliver video to Web sites aimed at subscribers to the high-speed Internet services of Time Warner Cable Inc., Cablevision Systems Corp. and Cox Communications Inc. Cable operators are increasingly seeking to become destinations for online video, as consumers spend more time watching television shows, movies and other clips that they download from Apple Inc.'s iTunes, Google Inc.'s YouTube and other Internet sources.
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July 21st, 2008
Time Warner Cable (NYSE:TWC), the second-largest cable operator in the US, and thePlatform, the leading broadband video management and publishing company, today announced that thePlatform will serve as the central backend video management system for Time Warner Cable's Road Runner portal
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