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Boston.TV Taps Azuki Systems and thePlatform to Deliver Optimized Mobile Video Experience
Boston.TV Taps Azuki Systems and thePlatform to Deliver Optimized Mobile Video ExperienceAzuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced it is working with thePlatform, the leading white-labeled video management and publishing company, to extend Boston.TV's desktop content to mobile devices, and enable the rapid and seamless socialization of rich mobile media.
Contentonomics: Put Your Video On A Longer Leash
Media companies should invest in describing their content with metadata, to make it discoverable and make it as easy as possible for consumers to engage with, experts suggest.
thePlatform Manages 329 Million Premium Video Views in July
Today, during a morning keynote at Contentonomics in Los Angeles, Ian Blaine, CEO of thePlatform, disclosed that thePlatform's clients, as tracked by comScore's Video Metrix, had a combined total of 329 million video views in July of 2008.
AP Selects New Technology Provider for Online Video Network
The Associated Press has selected thePlatform, a Seattle-based video technology provider, to launch a more flexible, enhanced version of its Online Video Network, which distributes AP's acclaimed video content to more than 2,000 newspaper, broadcast and other media Web sites throughout the U.S.
thePlatform Teams with Largest Set of Advertising Technology Providers for Online Video
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft's AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail
The Great Web/TV Gamble
thePlatform's Marty Roberts discusses online video with The Bridge
Comcast Unit Cuts Web Deals
The Seattle-based subsidiary of Comcast, thePlatform, has reached deals to deliver video to Web sites aimed at subscribers to the high-speed Internet services of Time Warner Cable Inc., Cablevision Systems Corp. and Cox Communications Inc. Cable operators are increasingly seeking to become destinations for online video, as consumers spend more time watching television shows, movies and other clips that they download from Apple Inc.'s iTunes, Google Inc.'s YouTube and other Internet sources.
Time Warner Cable and thePlatform Announce Online Video Publishing Agreement
Time Warner Cable (NYSE:TWC), the second-largest cable operator in the US, and thePlatform, the leading broadband video management and publishing company, today announced that thePlatform will serve as the central backend video management system for Time Warner Cable's Road Runner portal
thePlatform Manages More than 270M Video Views in May per comScore
thePlatform disclosed today that its collective clients, as tracked by comScore Video Metrix, provided a combined total of more than 270 million video views to consumers in the month of May of 2008. For comparison in terms of volume, this means that if thePlatform was a consumer video website, the company would rank fourth (4th) on comScore Video Metrix's list of top 10 online video properties in May.
Chirp Interactive Joins thePlatform
thePlatform, the leading broadband video management and publishing company, today announced that it has acquired assets from San Francisco-based Chirp Interactive, Inc., a provider of social media applications. thePlatform will have access to key Chirp assets and Chirp's technical development resources as select personnel will become employees of thePlatform.