comScore

As TV continues to travel everywhere, online video is becoming an increasingly effective and relevant medium to conveniently reach and engage audiences. Comprehensive viewing intelligence, combined with demographics and Internet browsing behavior, is an invaluable platform for improved media planning.

comScore Video Metrix® provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. Powered by comScore’s unique ability to report in-stream video advertising, Video Metrix R/F is also available to simplify the planning of online video campaigns, and to assess the best fit to reach your target audience with video experiences.

Highlights

  • OBJECTIVE: Delivers industry-focused, third-party reporting of all competitors in the video-viewing marketplace
  • ADVANCED: Employs a unique panel-centric unified approach, enabling video-level and show-level insights, as well as transparency into syndicated and viral traffic
  • COMPLETE: Provides total audience coverage, combined with deep consumer detail, for a comprehensive view of video audiences, emerging trends and competitive opportunities
  • FAMILIAR: Classifies video-viewing activity by TV dayparts for better cross-media planning

Benefits

For Advertisers and Agencies:

  • Identify who is watching online video and the frequency of their viewing
  • Learn where to reach viewers most effectively by demographic, site or genre
  • Cut through the clutter of online video and effectively target new audiences where they are most engaged

For Publishers:

  • Showcase the value of your audiences in terms of size, composition, reach and demographics
  • Position your online video business for continued growth and monetization
  • Ensure full, flexible tracking and reporting to the industry of each video viewed with comScore’s simple unified implementation

thePlatform’s Player Development Kit (PDK) includes a plug-in component that can report media views to Video Metrix. The plug-in uses a combination of settings from within the canvas and from custom fields on the media items to select information to submit to comScore. To include the comScore plug-in in a player canvas, simply add a single line of code to the FLVPlayer control initialization script.