LeanIn

Give your audience the power to search and share your content, scene by scene.

LeanIn is the world’s first intra-video search company. We make it really easy for viewers and search engines to find the exact scenes they’re looking for in a video, and then share those scenes with all their friends; for the first time, viewers can truly consume video on their own terms.

This has a lot of benefits; not only do we make viewers happy watching your videos, we also ensure that they will watch more of them and spread the word.

How does it work?

It’s all about the social interactions that surround your content. Currently these interactions happen around the water-cooler, over the phone, via IM or on Facebook or Twitter. Thanks to the partnership between LeanIn and thePlatform, those interactions can now happen right inside your video player.

The LeanIn toolbar installs in minutes and is the starting point for your audience to really lean in and interact with your content. With LeanIn your audience can add searchable, sharable comments to your videos on a scene-by-scene basis for everyone else to see. Suddenly, the water-cooler discussions become as intimate as being huddled around the TV in the living room.

LeanIn then takes all of these interactions and organizes them into a video map (patent pending) that makes navigating the discussion a breeze. We also expose all of the interaction metadata to search engines so they can direct new viewers to the specific scenes that correlate with their searches.