GlanceGuide
The GlanceGuide web video analytics service captures every event when a viewer watches a video with a media player, and analyzes the events with a statistical engine. With this data on video and ad usage, you can make better decisions on how to optimize and better monetize video content and ad assets.
Google Analytics
Google Analytics is a web analytics solution that gives you insights into your website traffic and marketing effectiveness. thePlatform ships a Google Analytics plugin with our Player Development Kit (PDK).
MediaMorph
MediaMorph provides the infrastructure to efficiently and effectively run the business of Digital Entertainment Distribution. They help Content Owners and Content Publishers at multiple points in the Digital Entertainment Supply Chain. MediaMorph measures, reports and accounts for revenues from ad-supported and transactional fees for the use of content. They also optimize how videos are programmed on video publishers’ sites in order to maximize revenue. Finally they support the overall licensing and distribution process – assuring control and maximium revenue. MediaMorph manages the Business of Digital Entertainment.
Omniture
With Omniture’s services, businesses can capture, store, and analyze large volumes of web site and other business system data to increase revenues, improve customer service and operational efficiency, and maintain a competitive edge.
TubeMogul
TubeMogul provides rich audience and engagement data for your videos streamed from thePlatform side-by-side with your syndicated videos (YouTube, MySpace, etc…). With an intuitive user interface TubeMogul provides data to help improve your editorial, sales and video production functions.
Visible Measures
Visible Measures is the independent third-party measurement firm for Internet publishers and advertisers. It provides unprecedented visibility into online video audiences and how they engage with both content assets and advertising placements.
Webtrends
Webtrends Inc., a leading provider of web analytics and online marketing solutions, offers an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats. Available in Webtrends Analytics, the video tracking capabilities generate real-time, actionable insight into online video use, providing marketers new ways to improve brand-awareness campaigns, track conversions and understand engagement and effectiveness.