Advertising and Monetization
Adap.tv builds technology that removes the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is composed of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney, and is backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital.
AdoTube’s video platform helps publishers more efficiently utilize inventory through the use of various innovative & engaging in-stream ad formats. AdoTube offers monetization services through a premium ad network and an overlay ad exchange. AdoTube also provides creative services through an award winning in-house rich media creative team, and empower publishers to sell their own in-stream campaigns or serve in-house messages.
Auditude’s platform enables ad targeting, inventory sharing, blind selling, multiple pricing models, geo-targeting, availability windows and real-time reporting to facilitate a flexible partnership between content owners and publishers. They help manage complex business rules to maximize revenue from video on your site.
BrightRoll is a video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals.
Cent2Cent is an all-in-one SaaS ecommerce solution specifically designed and built for selling digital media with unique offers, promotions, affiliation and purchase flow. Cent2Cent is integrated with thePlatform mpx and Player Dev Kit (PDK). The mpx integration retrieves the list of video titles from the media library so a publisher can easily pick a video from a list directly on the Cent2Cent admin as part of the flow of pricing a video.
thePlatform’s system has a pre-defined advertising integration with DoubleClick, the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick’s marketing solutions—online advertising, search engine marketing, affiliate marketing, e-mail marketing, database marketing, data management and marketing resource management—help clients yield the highest return on their marketing dollar.
FreeWheel’s Monetization Rights Management (MRM) is a complete end-to-end online video syndication ad sales rights and ad management technology which simplifies the task of managing video ad sales, ad serving, and ad sales rights across widely-syndicated distribution channels.
Google AdSense for video
Google AdSense for video can help you make money from your content with engaging, non-intrusive ad formats. It offers a customized solution for your Flash video player, with in-video ads complemented by contextually targeted text overlays drawn from the world’s largest advertiser network. The ads are non-intrusive and sit in the bottom portion of the viewing area. With Google AFV, you can also earn revenue when users embed your videos across the web.
LiveRail is the leading technology vendor for online video advertising. Our technology helps publishers efficiently manage both direct advertiser relationships and 3rd party network, exchange and DSP relationships to deliver the most effective combination of advertising across web, mobile and IPTV. LiveRail technology is deployed by many of the world’s largest publishers, ad networks and agencies and handles billions of video ad decisions each month. LiveRail is headquartered in San Francisco, CA.
With Panache’s product suite, content owners can keep up with emerging video advertising standards and formats, and deliver enhanced creative experiences that are quickly deployed without involving precious engineering resources.
PayPal has quickly become a global leader in online payment solutions with more than 164 million accounts worldwide. Available in 190 markets and 17 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.
Smartclip is Europe’s leading provider bundling premium video content in the online advertising market, presenting the content on premium online platforms. This allows smartclip to achieve coverage for its clients’ analogue to TV advertisements. smartclip was founded March 2008 with its headquarter in Hamburg and has locations in Düsseldorf, Gütersloh, Munich, Amsterdam, Stockholm, St. Petersburg, London, Madrid, Paris, Milan and in New York.
Founded in 2005, Tremor Video (formerly Tremor Media) provides three-screen video advertising solutions to Fortune 1000 brand advertisers and top-tier publishers. Leveraging our innovative video ad formats and publisher technology, we deliver the mass reach and campaign results advertisers want from digital video. Our award-winning SE2 technology is the only video ad platform that pre-approves content at the video stream level for brand safety. Our Acudeo income engine provides publishers easy access to multiple sources of revenue and the ability to manage and monetize every video impression.
VideoClix and thePlatform have partnered to offer a rich and immersive interactive video solution, seamlessly integrated into thePlatform video players and streaming services.
YuMe is a dedicated video advertising network and provider of the ACE video ad management platform. YuMe connects brands with consumers via video advertising and offers publishers unique solutions that maximize the value of their video inventory.