Blog

Defeat Ad Blockers with the mpx Server-Side Ad Insertion Solution

Posted By: Alan Ramaley | Posted: 2.17.2015

mpx logothePlatform has been working on a feature to defeat ad blockers, and today I’m pleased to announce the general availability of the mpx Server-Side Ad Insertion (SSAI) solution.

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Today’s TV Requires Knowing Your Audience

Posted By: Joanna Mullally | Posted: 3.3.2015

TVAll smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to provide better service/product offerings.

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Today’s TV Requires Better Content Discovery

Posted By: Joanna Mullally | Posted: 2.24.2015

TVViewers want to get comfortable, quickly find something good to watch, and let their mind cease and desist for a while. However, today’s TV content discovery experience isn’t always quick.

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Today’s TV Requires Integrated Video Business Models

Posted By: Joanna Mullally | Posted: 2.19.2015

TVGenerating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize monetization.

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Today’s TV Requires Advanced Advertising

Posted By: Joanna Mullally | Posted: 2.12.2015

TVGenerating revenue is a must for any successful business, and a pay TV business is no exception.

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