Blog
Effective Online Video Advertising
Posted By: Jordan Friedman | Posted: 10.1.2009
Our friends at ScanScout recently paid us a visit at our headquarters in Seattle to show us the updated integration between their ad solution and our Player Development Kit (PDK) 4 via a simple plug-in. It was great to get their perspective on how to build a successful ad-revenue business for professionally produced online video.
Relevance increases video consumption and engagement
Posted By: Jordan Friedman | Posted: 9.28.2009
For the last several years, the online video world has focused on solving the challenges of how to get content digitized and distributed. But there's been a lack of focus on figuring out how to increase consumer demand for your video.
Exporting from the Player Designer to the PDK
Posted By: Nathan Rohm | Posted: 9.23.2009
When customers first start using thePlatform's services to develop players, many of them begin with our Player Designer.