Blog
Evolution That Makes Sense
Posted By: Ericka Wood | Posted: 2.20.2009
I wanted to take a moment to discuss some exciting news that broke today. The WSJ ran a story (subscription required) that discussed the intentions of cable operators like Comcast and Time Warner to offer cable subscription content online to subscribers. Think Sopranos on your Macbook. That excites me as a consumer and as a technologist charged with enabling it.
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In a time of economic uncertainty, thePlatform offers its customers cost-saving measures
Posted By: Ericka Wood | Posted: 2.8.2009
Today, thePlatform announced several initiatives designed to help broadband video businesses lower their total cost of ownership. As the economy continues to struggle, thePlatform is working hard to find ways to help our clients weather the current storms.
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NBC Local Media Chooses thePlatform
Posted By: Ericka Wood | Posted: 1.19.2009
In launching its new business strategy, NBC Local Media was looking to do something different from what they had done in the past. They wanted to get to the next stage in their mission to "provide truly relevant local content to consumers on the media platform of their choice," according to John Wallace, President, NBC Local Media thePlatform helped them do just that.
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Get Your Video Content Submitted To Google Video Search
Posted By: Ericka Wood | Posted: 12.15.2008
As you may know, improving your video content's search engine discoverability is a multi step process, that can be challenging to navigate. However, as web video consumption continues to grow at break-neck speeds, having well optimized content that's easy for the search engines to find can be crucial to the success of your business. Here at thePlatform, we're working to make video Search Engine Optimization (SEO) a little easier for our customers.
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Broadband Video Perspectives for 2008 & 2009
Posted By: Ericka Wood | Posted: 12.8.2008
In many ways, 2008 was a defining year for premium broadband video on the web. For the first time, many aggregators and programmers embraced a more open approach toward distributing their top tier content across video destination sites, while investing in their own brand destinations. At the same time, video views exploded across the industry, with online video consumption growing handily each month as more quality premium content became available.
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