Blog

A year of evolving technologies for a dynamic market

Posted By: Ian Blaine | Posted: 12.14.2009
With the close of 2009, we're gearing up to enter our tenth year of operations at thePlatform. Yes, that's a long time for an online video platform to be around, but I've never been more excited about the market and our position in it. 2009 brought several themes into sharp focus that should make for an exciting 2010. Read More »

Audience measurement for any platform

Posted By: Jordan Friedman | Posted: 12.9.2009
If you don't know the answers to any or all of these questions, fret not because help is on the way. The stars are beginning to align for the ad-supported revenue model for online video, and there is a constellation of technologies that can measure online audience behavior just as TV audiences are measured. Read More »

PBS grows younger audience with online video portal

Posted By: Ericka Wood | Posted: 11.24.2009
For a long time, PBS has had great success pulling in older audiences, providing sophisticated content for more substantive TV viewing. Read More »

Rogers Gives Canadians Their ‘TV Everywhere’ With New VOD Service - PaidContent.org discusses Rogers’ “TV Everywhere” initiatives

Posted By: Ericka Wood | Posted: 11.24.2009
PaidContent.org discusses Rogers' new "TV Everywhere" initiatives. Powered by thePlatform. Read More »

More Programming Networks, More TV Service Providers, More Ways

Posted By: Marty Roberts | Posted: 11.17.2009
Here at thePlatform, we are extremely proud to serve as the online video management system for most of the largest cable TV service providers in United States, including: Cablevision, Cox, Comcast, and Time Warner Cable. We're also excited to announce that we're working with Rogers, Canada's leading provider, on an online video initiative and look forward to sharing more details when we can. Read More »

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