Blog

Today’s TV Requires an Assortment of Ways to Consume Content

Posted By: Joanna Mullally | Posted: 2.10.2015

TVIn order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide viewers with an assortment of ways to consume content.

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Vilynx: Changing the Face of Video

Posted By: Jeremy Harvey | Posted: 1.27.2015

Vilynx iconHow often does a viewer hesitate to watch a “recommended” video because he doesn’t want to sit through another pre-roll advertisement not knowing if the video is worth watching?

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IRIS.TV Integration: Increase Consumption and Retain Audiences Everywhere

Posted By: Jeremy Harvey | Posted: 1.14.2015

IRIS.TV logoAs TV becomes more mobile, on-demand, multi-content and multi-platform, competition for the next view is fierce. Video publishers are constantly looking for ways to increase premium ad impressions and to increase the value of their owned & operated sites. But despite spending a fortune to acquire viewers, publishers often see them bounce during or just after the video ends.

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Congrats Syfy!

Posted By: Joanna Mullally | Posted: 1.13.2015

SyFy logothePlatform sends a big congratulations to our customer, Syfy, on the successful re-launch of their website.

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Marketing TV Everywhere

Posted By: Ericka Wood | Posted: 12.23.2014

TV EverywhereIt seems that much of the success of future TVE projects will be dependent on a smart investment of marketing resources.

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