3 Ways to Monetize Video
Flexibility for monetizing broadband video
Running an Internet video site isn’t the same as running an Internet video business. Now, more than ever, content companies need the versatility to monetize video in multiple ways. At thePlatform, our job is to give you the tools to expand your business in a way that’s right for you. Whether you need advertising options, a subscription service, pay-per-view, or some combination, thePlatform has proven solutions in the market today.
Advertising
Today, most of the billions of online video views that we manage for customers are monetized through advertising. With our system, you can easily set ad positions, formats, patterns, and delivery policies. You can also set primary and secondary ad servers or networks to ensure a continuous flow of ads to your video player’s content. In addition, thePlatform can help you easily syndicate to a wide variety of destination sites to extend your reach.
thePlatform also provides a vast partner plug-in ecosystem for our video players by integrating with most of the major online video advertising servers and networks. Our integrations include:
- Adap.tv
- Auditude
- BlackArrow
- BrightRoll
- DoubleClick
- EyeWonder
- Google AdSense for Video
- Lightningcast
- LiveRail
- Panache
- ScanScout
- Tremor Media
- YuMe
- and more…
Subscriptions
In addition to advertising tools, thePlatform also enables subscription revenue streams for your content. Create your own subscription business with end user accounts, payment gateway integrations, and shopping cart tools. We have numerous examples of customers with successful subscription businesses, including new customer Big Ten Network.
You can also partner with a TV Service Provider as they roll out TV Everywhere sites and services to their existing subscribers. thePlatform simplifies the integration between your and your partner’s systems, enabling the playback of premium or entitled content to authorized consumers on your web site.
If subscriptions make sense to you, we’re ready to help.
Pay-per-view or purchase
Finally, thePlatform provides tools for powering a media business based on pay-per-view or content purchases. In addition to end user accounts, payment gateways, and shopping cart integrations to handle the actual transactions, we also provide tools for delivering and securing that content on the end users’ devices: We support both encrypted streaming delivery, and the download and storage of content that’s protected by digital rights management (DRM) software. We do this today for iN Demand Networks and others, and we can do it for you.
To learn more about thePlatform’s monetization options for your video business, contact your Account Manager. To learn more about our partner networks’ advertising, commerce, and digital rights solutions, visit our partner pages.
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