A&E Networks Teams with thePlatform
by Marty Roberts, SVP of Sales & Marketing
Written by: Marty Roberts
February 29, 2012
Please join us in welcoming A+E Networks as our newest customer. Reaching more than 96 million homes, A+E Networks houses some of television’s best known cable channels, such as A&E, HISTORY™, Lifetime® and BIO™.
A+E Networks looked to expand their slate of programming to more screens and syndication outlets, so they turned to thePlatform. “With thePlatform’s video management system, mpx, we are able to consolidate our video workflow into one system, with the flexibility and enterprise-class reliability we need to reach new screens and outlets,” said John Cool, vice president of digital media technology at A+E Networks.
mpx has been deployed as the video content management system for BIO, HISTORY, A&E and Lifetime and will be extended to other A+E Networks channel brands over time.
Here at thePlatform, we’re proud to help A+E Networks reach their audiences across the Web and mobile devices. Specifically, our mpx platform will provide content management, including video ingest and metadata aggregation, along with business rights modeling and enforcement.
As your online video business expands, thePlatform is here to help you take it to the next level.