Automate Support for HTML 5 with Publish Profiles

As you may know, HTML 5 provides a new standard for publishing video on the web. The new video tag eliminates the dependency on a third-party technology for adding video to a web page.

But even as browsers begin to offer support for HTML 5, not all browsers support the same video file formats. For example Chrome and IE9 support the MPEG-4 format, while Firefox supports Ogg Theora, Ogg Vorbis, and WAV formats. In addition, video publishers will still need to deliver different versions of the same video files whether you’re delivering to the PC or the iPad.

thePlatform can help you automate the creation of content for HTML 5 no matter what device, browser, or outlet you are working with. With Publish Profiles, customers can build an automated series of steps to create all the files needed to deliver to an HTML 5 enabled device such as the iPad.

In fact, when we launched Publish Profiles in mpx Beta earlier this year, one of the first profiles we created for our demos was for the iPad. This helped us show how mpx Beta can quickly help our customers adapt to an ever-changing marketplace of devices, outlets, formats, and business models. Read more about mpx Beta and Publish Profiles on NewTeeVee.com.

Check out a simple player that uses HTML 5’s video tag here.

*Note, true to our ability to deliver video no matter what the outlet requires, if you are on a browser that does not support HTML 5, our demo will deliver Flash video.

HTML 5 has a lot of potential, yet clearly there are many issues that need to be resolved including delivering to various types of devices, browser compatibility, integrating different advertising and analytics solutions, and maintaining video delivery quality levels. At this point, Flash continues to be the leading video delivery format on the web today.

To help our customers stay at the cutting edge of the online video experience, we will continue to add capabilities to our system as the market evolves. To learn more about mpx and how it can help you adapt to an ever-changing landscape, check out our mpx web page.

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