Clipping and Sharing with PDK 4.2.3
With the release of our PDK 4.2 social media player earlier this year, we gave your audience a way to select and share clips from your video. The latest version of the PDK 4.2.3 improves on the clipping feature by making the shared excerpt appear as a full clip.
Clipping puts users in control in the sharing process. It allows them to curate shared content for the intended audience, making that content more likely to be viewed. In the process, you retain business control as your advertising and content policies continue to move with the curated clip as if it were any other clip from your library.
This is how it works:
1. The viewer plays the video, and then clicks the Share button.
2. They then see a scrubber bar on which they select start and end points for their clip.
3. After they share the clip to a site, the clip recipients see only the portion of the video shared, with new start and end points applied.
The 4.2.3 player gives the recipient more context: the control rack shows them exactly how long the shared video clip is. This is a change from how we originally designed the clipping feature. Previously, recipients saw a scrubber bar that showed the entire timeframe of the video beyond the shared clip. Timeframe context gives recipients more reason for watching your video (“It’s just a short clip; I’ve got time to watch that!”).
In order to encourage further sharing, we’ve also made it easy to keep the level of personalization high: the recipient can either re-share that clip, or create a completely new one from any portion of that clip.
Find out what else is new in PDK 4.2.3 and download the latest version in the Technical Resource Center.
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