Eventful Week in the Online Video World
This has been an eventful week in the world of online video – both for the industry and our customers.
On the industry side, an international coalition of companies announced the Entertainment ID Registry (EIDR) – an initiative that will provide a uniform approach to cataloging movies, television shows, and other commercial audio/video assets with unique identifiers (IDs). The idea is similar in concept to the way UPC codes identify physical packaged goods or ISBN codes identify books. With the growing libraries of premium online video, the EIDR is a timely and welcomed initiative for all of us involved in the online video ecosystem. A key part of our role at thePlatform is to help manage the complexity of multiplatform video publishing on behalf of our clients. We applaud efforts like the EIDR and look forward to working with the consortium to enable a more seamless experience for both our customers and consumers.
In addition, this week we saw the expanded online launch of Xfinity TV, and we’re proud to continue providing the back-end support for this expansive undertaking. We have learned tremendously from this “TV Everywhere“ initiative, and those lessons help us support all of our customers with robust, scalable, and flexible solutions for publishing and monetizing content on PCs, mobile devices, TVs and over-the-top platforms.
And finally, we would like to once again extend our congratulations to our customer PBS on the outstanding revamp of their website, and the additional iPad and iPhone apps. We’ve always been impressed with the innovative approach PBS takes with our system for publishing and aggregating the content from its hundreds of member stations. PBS remains at the cutting edge of multiplatform video, and we’re thrilled to play a small part behind the scenes.
If you have any questions about how any of these initiatives could impact your business, please call or email your account manager
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