Get Your Video Content Submitted To Google Video Search
As you may know, improving your video content’s search engine discoverability is a multi step process, that can be challenging to navigate. However, as web video consumption continues to grow at break-neck speeds, having well optimized content that’s easy for the search engines to find can be crucial to the success of your business. Here at thePlatform, we’re working to make video Search Engine Optimization (SEO) a little easier for our customers.
One of the first steps of video SEO is optimizing the content itself by improving its metadata and ensuring it is distributed through a standards-based method (such as MRSS). When it comes to metadata and distribution, thePlatform’s got you covered. We provide comprehensive metadata management and standards-based video feeds that ensure search engines can read your content.The second challenge in video SEO is submitting your feed to the search engines for indexing. This can be a time consuming job for video content producers, as a basic video sitemap is a static entity, which means that any time you change the video content on your site, you’ve got to generate a new sitemap, and resubmit it to the search engines. In the case of Google, thePlatform has made this process far more simple. We’ve worked with Google to create a preformatted, dynamic feed that can be submitted directly to Google’s Webmaster Tools.
Using our innovative solution of creating a sitemap out of a feed, your content’s Google index will be dynamically updated as your feed changes. You don’t need to re-submit your feed every time you add content or change metadata.
This leaves you the time to do what you do best, create great videos!
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