In a time of economic uncertainty, thePlatform offers its customers cost-saving measures
Today, thePlatform announced several initiatives designed to help broadband video businesses lower their total cost of ownership. As the economy continues to struggle, thePlatform is working hard to find ways to help our clients weather the current storms.
Over the past few years, our clients have been very focused on growing their online video business revenues. Now it is time to work on the other side of the business equation: reducing costs. Working under Benjamin Franklin’s philosophy, “A penny saved is a penny earned,” thePlatform has come up with several initiatives, including new cost-effective products, new partner pricing deals, and new educational materials and events. All of these new products and materials focus on lowering costs for our clients.
Here are some of the ways that our customers can reduce the outlay for their video business:
- Content Delivery: Use our CDN policy management tools to dynamically route traffic between internal servers and multiple CDNs, keeping your content fresh during peak hours and your costs low during slow times. Also, you can take advantage of our new mpsManage CDN service, which offers highly affordable content delivery services that are optimized for web video.
- Storage: For some of the cheapest storage on the net, use our Amazon S3 integration which provides an affordable solution for video files. Or, for more flexibility and zero setup time, use our new mpsManage Storage service, which offers affordable, cloud-based storage for our customers’ mezzanine storage needs.
- Transcoding: Use thePlatform’s hosted transcoding service for $500/ month, and transcode as much as you want.
- Ad Sales: Use our ad policies to maximize revenue by providing failover support between your campaign management system and ad networks.
- VideoPlayer: Reduce player development costs with our customizable Player Development Kit (PDK). You can also use thePlatform’s Community Toolkit, which gives your player robust social networking features for free.
- Reporting: mps includes usage reports in its standard offering that detail video consumption and end-user behaviors. You can also always use Google Analytics for free.
Also launching today is thePlatform’s Advantage Program, in which premium partners in our partner ecosystem offer discounts of at least 10% off their list prices to our customers. Select partners offering this special pricing include BlackArrow, Panache, TubeMogul, ScanScout, LiveRail, Gloto, and Visible Measures.
In our February 9th press release, learn more about thePlatform’s tools that can reduce your total cost of ownership, or contact a sales representative from thePlatform today.
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