Increase newsletter audience and site traffic with embedded video
Written By: Gal Chanoch
Including video in your email can be a great way to increase audience engagement with your content. Streamed video in email enables true multi-channel digital marketing, where marketers can mix the web “pull” and the email “push” video tactics to drive more user interaction.
But adding video to email can be problematic. One particular challenge of embedding video in email is that, because many security attacks can be carried through JavaScript and Flash and harm the client, ISPs often ban video from email. To overcome this challenge, you’ll need a secure sending mechanism that works across varied ISPs and webmail providers. Goodmail Systems, a newly integrated partner of thePlatform, offers a solution that can meet that need.
Goodmail’s CertifiedVideo delivers messages with thePlatform’s Player Development Kit (PDK) players directly to the recipient’s inbox, without ISP restrictions. Your video plays when the email is opened, and just as with any other HTML email message you send, message content is completely configurable.
With thePlatform and Goodmail’s combined solution, you can use your existing CDN, ad-servers, and analytics solutions, without making any changes to thePlatform’s media publishing system.
Why video in email?
Reusing existing video assets. You’ll want the implementation to dovetail with your broader platform solution so that the existing Flash-based video assets can be used “as is” within the email properties.
Using existing infrastructure. The video-in-email solution should be interoperable with your existing CDN, ad-servers, and analytics solutions, without requiring any changes to the existing enterprise video infrastructure.
Multichannel planning flexibility. Enterprise marketing organizations who are deploying video solutions can integrate video into email as part of their workflow process.
Expanding existing monetization. Video can be a great way of monetizing email campaigns. Any existing sponsorship or advertising strategy can be easily extended into email campaigns.
To find out more about how Goodmail Systems and thePlatform can help you deliver video via email to your audience, see the Goodmail Systems partner page on thePlatform’s web site.
Gal Chanoch is the Vice President of Product Management at Goodmail Systems and has over 20 years of experience in engineering, marketing, and business development in Fortune 100 and startup companies.
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