Independent Analyst Firm Cites thePlatform as a “Leading Enabler of TV Everywhere” and Cox Selects thePlatform for Newest Subscriber Initiative
At thePlatform, we’re committed to helping our customers bring premium video to their subscribers, or viewers, across any screen. To that end, we’re pleased to share two exciting developments with you, and to be recognized by both an important customer and by Parks Associates.
First, you may have seen news today from Cox about its new Cox TV Online service. We’re very pleased to say that Cox is using our mpx video publishing system to support the new service, expanding upon thePlatform’s history of managing Cox’s video for Cox.net since 2008. This unique implementation enables programming networks to maintain the integrity of embedded custom video players on Cox’s website, while providing Cox subscribers with a unified search and discovery experience. As Ian Blaine noted in our press release today:
“thePlatform developed a smart media management platform that allows each of our customers to approach ‘TV Everywhere’ initiatives in their own way. One of the exciting aspects of this deployment is the ability to present unified content search and discovery across a variety of programmers’ video players. With mpx, Cox subscribers can watch premium video instantly, while the business policies and financial obligations between Cox and programmers are maintained.”
We are honored to support the video efforts of TV service providers around the world, including 5 of the largest TV service providers in North America, along with specific TV Everywhere deployments for Cox, Rogers, and Comcast. We’re also very pleased to have been profiled in Parks Associates’ latest report “TV Everywhere: Growth, Solutions, and Strategies.”
According to Parks Associates, by mid-2011, TV Everywhere services will be available to 81% of U.S. and Canadian pay-TV subscribers through their current service provider. We’re very proud that this new report describes thePlatform as a “leading enabler of TV Everywhere deployments by cable operators in North America.”
The report also highlights our efforts supporting the video efforts of other global TV service providers, and profiles some of our technical capabilities. On a broader level, the report examines the deployments of TV Everywhere initiatives around the world, market-specific approaches, business models, and consumer interest. It also explores the technical, business, and legal issues related to TV Everywhere. So, if your organization is looking for a well-produced research overview, we’d recommend it. And, if you’re interested in hearing more about what thePlatform can do for you, please drop us a line.
Tweet
Comments