Maximize ad revenues with Acudeo ad policies
Managing ad policies can be a headache. With so many ad formats, networks, servers, pattern options, and playback options to integrate and manage, many video providers find it difficult to conceptualize and optimize the entire ad policy process. Within this process, video providers are essentially looking for new ways to:
a) Find more revenue opportunities when ad servers are unable to fill an ad positions due to timeouts, category mismatches, or missing inventory.
b) Reduce the extra costs of integrating with multiple ad servers and ad networks, maintaining those integrations, and getting them to work within their player(s).
A complete advertising management solution
We now offer Acudeo ad policy management tools through our partnership with Tremor Media, a leading online advertising network. With the Acudeo ad policies service, we help customers increase their revenue from advertising while decreasing the headache of setting up and managing a vast ecosystem of advertising partners.
Acudeo Benefits
- The service provides tools that let you experiment with different ad servers and ad networks. To maximize the monetization potential of your content, you can even switch to different networks or set primary and failover ad sources in order to ensure uninterrupted ad delivery.
- Acudeo is pre-integrated with most of the leading ad networks and ad servers, saving you time and effort by allowing you to take immediate advantage of its benefits.
- Set ad pattern policies for pre-, mid-, and post-roll ads at the player and video level, which saves time and reduces ad playback administration. In addition to Acudeo’s standard Compatible Ad Source format, other supported ad formats include iFrame Banner Ad Tags, PointRoll’s TickerBoy, and the Digital Video Ad Serving Template (VAST) format as distributed by the IAB
- An ever-evolving list of integrations helps you future-proof your ad platform. Supported ad networks include Tremor Media, Advertising.com (LightningCast), BrightRoll Video Network, Google AdSense for Video, ScanScout, SpotXchange, ValueClick. Supported ad servers include DoubleClick DART for Publishers, Doubleclick InStream, Open AdStream (OAS), Atlas Ad Manager, Atlas Media Console, AdTech Helios IQ, and more. For a complete list, contact your account manager.
Customers have the option to easily join the Tremor Media Video Ad Network to further monetize their video inventory. Learn more about the Acudeo ad policies service on our web site, or contact your Account Manager today.
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