New Customers in Canada: Canwest and CBC Case Studies

This past year we welcomed new Canadian customers Canwest and the Canadian Broadcasting Corporation (CBC), and this week we’re publishing case studies that outline our solutions for their broadband video initiatives.
We think you’ll be particularly interested in these case studies if you’re seeking creative ideas for using our Player Development Kit (PDK), or are looking for flexibility in your content ingest options.

  • Canwest, Canada’s largest media company, needed a scalable online video solution for a network of television stations and newspaper assets, including 18 specialty channels and GlobalTV, their largest broadcasting property.
  • CBC/Radio-Canada, the only multilingual Canadian broadcaster delivering a comprehensive range of radio, television, Internet, and satellite-based services, needed an on-demand video and audio portal for broadcast TV, film clips, and webisodes from numerous Canadian and global content producers.

With the addition of Canwest and CBC, thePlatform supports online video publishing services for some of the largest media companies in Canada. We’re helping Rogers with their Rogers On Demand Online TV Everywhere initiative, and supporting Corus Entertainment’s entertainment portals, including Treehouse TV, YTV.com, and W Network.

If you’re in Banff next week at the nextMEDIA conference(link to conference website), come see our VP of Sales and Marketing, Marty Roberts, in the panel Working with Ad Networks: Monetizing Content. During this panel, Marty and others will discuss the ad network landscape and how to select the best mix of technology, advertisers, tools, and resources.

Check out the case studies, and give us a call if you have any questions about how thePlatform can you help you out with your own broadband video projects.

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