Product Release: YouTube “Personal” and CMC Connectors
thePlatform is pleased to announce our latest integration with YouTube and Comcast Media Center (CMC). This opens the doors to a vast audience of viewers who were previously a lot harder to reach. With our new Connectors, you can now expand your video outreach using some of the world’s most popular video outlets.
YouTube currently has over 113 million unique visitors a month*, and CMC currently reaches more than 56 million pay-TV homes. Our latest additions to the mpx Connector family will allow you access to this audience with much greater ease than ever before.
Because these new Connectors remove the need for custom integration to YouTube and CMC, mpx is now even more of a one stop shop, where high video outreach and simple video management are one solution.
You Tube
With the addition of our latest YouTube Connector, we now support all YouTube syndication channels for both personal (User) and commercial (Partner) accounts. Whether you are a small-medium sized business wanting to expand your viewer outreach or a large enterprise with a partner channel, we have you covered.
What’s the difference between User and Partner? A YouTube User channel is basically a free account available to anyone, whereas a YouTube Partner channel is only available to those accepted as a YouTube Partner. The key differences between user and partner channels are the constraints of video length and size, along with ad support. To learn more about their Partner Program, visit YouTube/Partners.
CMC
In addition to reaching websites and mobile devices, you will now be able to use mpx to publish to CMC for the distribution of your VOD content. Our integration with CMC creates a seamless experience for your editors and eliminates duplicate efforts with spreadsheets or other tools, as they are now able to work solely in mpx to manage both your online and VOD content . It’s simple to use: upload your VOD content to the right destination and in the right format. Our Connector logic will then transform our standard XML metadata to the explicit ADI 1.1 format required for the CMC VOD system. Once it is there, CMC handles the rest.
Getting Started
If you are interested in syndicating your content to YouTube or CMC, or any of our other Connectors (MSN, Comcast, Verizon, Sprint, AT&T, MobiTV, GoTV, QuickPlay), please contact your Account Manager. You can also learn more about our YouTube Connector and CMC Connector in our Technical Resource Center.
*According to comScore
Tweet
Comments