Rogers Gives Canadians Their ‘TV Everywhere’ With New VOD Service - discusses Rogers’ “TV Everywhere” initiatives

Posted 11/24/2009
by Ericka Wood, Marketing Director

Canadian cable giant Rogers Communications has launched an ad-supported online video service that THR is calling a “Canadianized Hulu.” But we think it’s more like one of the first viable attempts to launch a “TV Everywhere” service-since the premium, ad-supported video content will only be accessible to Rogers’ 2.3 million cable subscribers. People will be able to watch the content on any computer after they’ve been verified as a Rogers customer; the company says it’s working with white-label video tech provider thePlatform for the subscriber verification.

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