thePlatform at Streaming Media Europe

Posted 10/7/2010
by Ericka Wood, Marketing Director

Here at thePlatform, we’re broadening our operations in Europe in order to meet the growing demands from customers—and potential customers—to help support their next-generation video publishing efforts. As such, we look forward to our appearances and sponsorship at the upcoming Streaming Media Europe event in London the second week of October.

Our Vice President of Sales and Marketing, Marty Roberts, will be involved with two panels at next week’s show.

Wed., Oct. 13, 4:15 p.m.

The State of the Online Video Stack

Marty participates in this panel to discuss how, as ISPs, telcos, CDNs and online video platforms are moving up and down the online video stack, the lines are blurring between them, making it difficult to determine how the pieces all fit together. However, in order to successfully vertically or horizontally integrate within an online video initiative a nuanced understanding of all the suppliers is crucial. This lively panel discussion features representatives from each level of the online video stack and you’ll emerge with a clearer picture of what it is and how it’s changing.

Fri., Oct. 15, 11:45 a.m.

How Streaming Video is Changing the Television Landscape

Marty will moderate this panel on Friday morning. Catch-up services like the BBC iPlayer and 4oD—as well as initiatives in Spain, France and Germany—are showing that savvy audiences are turning to their computers for entertainment, and in a way that can be profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providing the content, how are they taking advantage of this “connected” platform as they deliver content?

Among many other things during the past year, thePlatform has supported the industry’s largest TV Everywhere initiatives in North America, and Marty will share some of our unique perspectives at this show. Leveraging our decade of experience in online video, we look forward to serving an expanded group of content providers and IPTV/Pay-TV providers in Europe. Our system provides a unified approach to managing video for multi-platform publishing and combines the lessons of web, mobile, and over-the-top distribution with the robustness of a carrier-grade solution.

So, if you’re in London and attending Streaming Media Europe, between Oct. 13 and Oct. 15, we encourage you to attend one or both of our panels.


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