Blog
NBC Local Media Chooses thePlatform to Support Their Targeted Media Strategy
Posted By: Ericka Wood | Posted: 1.19.2009
In launching its new business strategy, NBC Local Media was looking to do something different from what they had done in the past. They wanted to get to the next stage in their mission to "provide truly relevant local content to consumers on the media platform of their choice," according to John Wallace, President, NBC Local Media thePlatform helped them do just that.
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Get Your Video Content Submitted To Google Video Search
Posted By: Ericka Wood | Posted: 12.15.2008
As you may know, improving your video content's search engine discoverability is a multi step process, that can be challenging to navigate. However, as web video consumption continues to grow at break-neck speeds, having well optimized content that's easy for the search engines to find can be crucial to the success of your business. Here at thePlatform, we're working to make video Search Engine Optimization (SEO) a little easier for our customers.
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Broadband Video Perspectives for 2008 & 2009
Posted By: Ericka Wood | Posted: 12.8.2008
In many ways, 2008 was a defining year for premium broadband video on the web. For the first time, many aggregators and programmers embraced a more open approach toward distributing their top tier content across video destination sites, while investing in their own brand destinations. At the same time, video views exploded across the industry, with online video consumption growing handily each month as more quality premium content became available.
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November Product News
Posted By: Ericka Wood | Posted: 11.11.2008
The newest release of the Player Development Kit (PDK) offers some exciting new features that give customers support for MP3 files, tools for displaying content dynamically, and the ability to use an indexing service to drive the category list.
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October Product News Roundup
Posted By: Ericka Wood | Posted: 10.30.2008
The latest version of the Player Development Kit (PDK) 3.6 was released this week, offering Plaxo social network support and new playback and advertising features:
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