Blog
Independent Analyst Firm Cites thePlatform as a “Leading Enabler of TV Everywhere” and Cox Selects thePlatform for Newest Subscriber Initiative
Posted By: Ericka Wood | Posted: 5.10.2011
At thePlatform, we’re committed to helping our customers bring premium video to their subscribers, or viewers, across any screen. To that end, we’re pleased to share two exciting developments with you, and to be recognized by both an important customer and by Parks Associates.
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TV Everywhere Only Matters If It’s Personal
Posted By: Jordan Friedman | Posted: 4.5.2011
Consumers these days are driven by content, not by any loyalty to a particular provider or technology. Their favourite videos are what really keep them engaged.
The success of TV Everywhere will clearly be based on people being able to watch the programs they want to watch, when they want to watch them. Consumers have shown that they are willing to pay for TV and video services, and there’s no reason why this will change as long as they can still get high quality and relevant content.
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mpx Feed Adapters – Custom Feeds Just Got A Lot Easier
Posted By: Ryan Bogden | Posted: 3.21.2011
Not every video fits the norm. That’s why we’re often are asked to build custom feed formats, such as iTunes, Google, Bing, Boxee, QuickPlay, CSV, etc. Most of these are pretty close to one of our built-in formats, but different enough that they may not fit your requirements right out of the box. Up until now, that was a big problem for content providers, as they would either have to delay publishing their media until it could be configured for a Media RSS, Atom, or JSON feed or until a custom feed format could be made by our development team.
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thePlatform Welcomes Five New Partners
Posted By: Jordan Friedman | Posted: 3.9.2011
With every new partnership comes new opportunity to expand and grow your online video presence. We’re excited to announce five new members of thePlatform’s partner community. We feel that each one not only enhances our technology stack but also gives our customers more avenues to increase viewership, boost ad revenue, measure performance, and much more.
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Creating a Better User Experience—Integrated Support of HTTP Live Streaming
Posted By: Ryan Bogden | Posted: 2.21.2011
Apple iPhones, iPod Touch, iPad devices—how do you send large amounts of video data to multiple devices over the network and still give the user a great experience? HTTP Live Streaming is one answer.
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