Blog
Staying flexible with mpx SOA
Posted By: Ericka Wood | Posted: 2.1.2010
Any system that endeavors to solve the many complex business problems in broadband video management is itself going to be complex. The technologies must support each requirement on the business end, whether it’s integrating video advertising or ramping up the video library—so there are going to be a lot of moving parts.
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Best Wishes Gannett
Posted By: Ericka Wood | Posted: 1.22.2010
For more than two years, we helped support Gannett's online video efforts through an atypical, hybrid solution that involved both Maven Networks and thePlatform. Unfortunately, Yahoo!'s decision to effectively dismantle Maven in 2009 created a series of anticipated issues, and Gannett decided to start anew with its back-end approach. While we wish the circumstances were different, we understand their decision and wish them continued success with their online video efforts.
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How to Turn Your Online Video Audience into Real Revenue
Posted By: Jordan Friedman | Posted: 12.28.2009
With the explosive growth of online video consumption in 2009 and projected growth in 2010, content owners, advertisers, and video web sites need more than basic ad serving from their video platforms. While most web sites can run 30-second pre-rolls, they will need to do a lot more to capture a larger share of advertisers' video spend--they'll have to manage content-related business rules, enable multi-party sales, create new ad products, and provide metrics in real time. Following are capabilities you should look for in a video ad platform:
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A year of evolving technologies for a dynamic market
Posted By: Ian Blaine | Posted: 12.14.2009
With the close of 2009, we're gearing up to enter our tenth year of operations at thePlatform. Yes, that's a long time for an online video platform to be around, but I've never been more excited about the market and our position in it. 2009 brought several themes into sharp focus that should make for an exciting 2010.
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Audience measurement for any platform
Posted By: Jordan Friedman | Posted: 12.9.2009
If you don't know the answers to any or all of these questions, fret not because help is on the way. The stars are beginning to align for the ad-supported revenue model for online video, and there is a constellation of technologies that can measure online audience behavior just as TV audiences are measured.
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