Blog - Industry News and Viewpoints
Marty Roberts Named to Multichannel News’ ‘40 Under 40’ list.
Posted By: Marty Roberts | Posted: 4.6.2012
For 2012, the editors have chosen 40 high-performing executives, under the age of 40, who are helping their companies grow and succeed, while playing an important part in mapping the future of cable and telecommunications.
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What Might 2012 Bring?
Posted By: Ian Blaine | Posted: 12.20.2011
We’re fortunate to be a part of an exciting industry, where change is the only constant. As we ring in the new year, it’s a good time to reflect, but also predict what 2012 has in store for the media industry. For years, content providers have fought over market share and vied for consumer attention in the PC and mobile device landscape—all driven by the iPad’s success. Meanwhile, the TV went unchallenged. Comcast, Dish, Time Warner Cable, to name a few, maintained their strong foothold on where the majority of viewing still takes place. But maybe that’s changing?
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What’s your TV Everywhere strategy?
Posted By: Marty Roberts | Posted: 8.18.2009
The time has arrived to enable consumers to watch their favorite cable programs online. As of June 2009, a US audience of 157 million is waiting (comScore), and the business justifications for meeting their demands are clear.
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Nine Years and Going Strong
Posted By: Ian Blaine | Posted: 6.30.2009
In the same week that Yahoo! announces that they are shutting down Maven, Joost announces that they are joining the video management fray. And so the wheels turn. The exits and entries into our market got me thinking about our experiences at thePlatform. As an active leader in the online video publishing space for nine years, we've seen a lot.
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Do your homework on children’s media
Posted By: Ericka Wood | Posted: 4.19.2009
You'd think that targeting a very specific demographic would make managing and publishing online video easier. You know who the audience is, so selecting content, advertising, and designing the experience should be simplified, right?
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