Blog - Industry News and Viewpoints
What’s your TV Everywhere strategy?
Posted By: Marty Roberts | Posted: 8.18.2009
The time has arrived to enable consumers to watch their favorite cable programs online. As of June 2009, a US audience of 157 million is waiting (comScore), and the business justifications for meeting their demands are clear.
Nine Years and Going Strong
Posted By: Ian Blaine | Posted: 6.30.2009
In the same week that Yahoo! announces that they are shutting down Maven, Joost announces that they are joining the video management fray. And so the wheels turn. The exits and entries into our market got me thinking about our experiences at thePlatform. As an active leader in the online video publishing space for nine years, we've seen a lot.
Do your homework on children’s media
Posted By: Ericka Wood | Posted: 4.19.2009
You'd think that targeting a very specific demographic would make managing and publishing online video easier. You know who the audience is, so selecting content, advertising, and designing the experience should be simplified, right?
What cutting edge CDNs should deliver
Posted By: Ericka Wood | Posted: 5.30.2008
Given today's competitive content delivery environment, what features should today's leading edge CDNs offer to set them apart from the pack and meet content providers' requirements?
Discussing Discovery
Posted By: Ericka Wood | Posted: 3.14.2008
After the Digital Hollywood Media Summit in New York wound down last night, thePlatform was joined by 100 of our friends in the digital media industry for dinner and a conversation about increasing viewership through better content discovery. To spur the discussion, our CEO Ian Blaine invited three guests on stage to talk about approaches to growing our broadband video businesses.
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