Blog - Industry News and Viewpoints

Today’s TV Requires an Assortment of Ways to Consume Content

Posted By: Joanna Mullally | Posted: 2.10.2015

TVIn order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide viewers with an assortment of ways to consume content.

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Marketing TV Everywhere

Posted By: Ericka Wood | Posted: 12.23.2014

TV EverywhereIt seems that much of the success of future TVE projects will be dependent on a smart investment of marketing resources.

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Director of Sales for Latin America, Jouari Santiago, featured in produ

Posted By: Jeremy Harvey | Posted: 10.17.2014

produOur Director of Sales for Latin America, Jouari Santiago, was recently featured in produ to talk about the transformation of video distribution across Latin America.

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Latest DoubleClick Player Plugins for Better Online Advertising

Posted By: Joanna Mullally | Posted: 8.18.2014

DoubleClickThanks to close collaboration between Google and thePlatform, the latest version of Interactive Media Ads (IMA) has been released and integrated into the mpx Player.

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TV Everywhere Trend: Easier Authentication

Posted By: Joanna Mullally | Posted: 1.30.2014

thePlatform logoTo help our customers find success with their TV Everywhere initiatives, we interviewed three of the industry’s biggest players to find out their best TV-E practices.

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