Blog - Partner News

thePlatform Welcomes Five New Partners

Posted By: Jordan Friedman | Posted: 3.9.2011
With every new partnership comes new opportunity to expand and grow your online video presence. We’re excited to announce five new members of thePlatform’s partner community. We feel that each one not only enhances our technology stack but also gives our customers more avenues to increase viewership, boost ad revenue, measure performance, and much more. Read More »

Five Benefits of Communities for Online Video

Posted By: Jordan Friedman | Posted: 12.22.2010
In my previous post, The Power of Communities for Online Video, I talked about harnessing the collective wisdom of online communities. I’d like to get into more detail about the benefits of letting your viewers attach comments to a corresponding video frame or segment so that people can actually watch programs “together” at different times. Read More »

The Power of Communities for Online Video

Posted By: Ericka Wood | Posted: 12.9.2010
The intelligence of communities is pretty amazing. People are smart. A group of people is even smarter – much smarter about certain things than any computer or artificial intelligence.Video content distributors that harness the “collective wisdom” of communities can see a number of benefits. But first, they need to understand what has driven these communities to develop. Read More »

Two Essentials for Delivering Video Content to Internet-Connected Devices

Posted By: Jordan Friedman | Posted: 11.17.2010
We are in the midst – or perhaps just the early stages – of a rapid proliferation of media-consuming devices and content distribution mechanisms beyond set-top boxes (STBs) and PCs. A new wave of Internet-connected retail electronics – from Blu-ray players, to televisions, to gaming platforms – means that there are more devices than ever before on which consumers can choose to view content. Read More »

Building the Next-Generation TV Guide

Posted By: Jordan Friedman | Posted: 6.15.2010
Nowadays television viewers have more content options than ever before: hundreds of linear channels, thousands of VOD titles, and even more content on the DVR. This new era in entertainment calls for a new type of TV guide, one that helps viewers easily find what they want. Read More »

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