Blog - Partner News

Online Video Advertising - thePlatform’s Perspective

Posted By: Jordan Friedman | Posted: 4.27.2012
Many industry experts predicted that 2012 would be a big year for online video ad spending. This comes as good news for companies that rely on advertising as part of their revenue model. Fortunately, thePlatform has strong partnerships with the best in the industry. Read More »

An Approach to Developing a TV-E Solution for the Mid-Market

Posted By: Ryan Bogden | Posted: 3.28.2012
Empathy Lab has established a set of user interface design modules, integrated with thePlatform’s technology, that leverage user experience best practices, highly engaging interaction design, and successful content promotion strategies that gets you out of the gate quickly, and sets the foundation for future innovation and growth. Read More »

Why Content Security Matters

Posted By: Jordan Friedman | Posted: 3.12.2012
Not all methods of content security are equal, or more importantly, right for you. thePlatform works closely with the leading content protection technology providers to meet a wide range of security requirements. Read More »

Clickable Video Monetization

Posted By: Jordan Friedman | Posted: 9.30.2011
It should come as no surprise that monetizing online video doesn’t come without its challenges. One of the major obstacles content owners struggle with is balancing their content’s integrity and entertainment value with the need to generate strong viewer engagement and positive return on investment (ROI). Clickable video, also known as hyper video, helps solve this problem. Read More »

Choosing the Right Transcoding Solution

Posted By: Jordan Friedman | Posted: 8.3.2011
Over the years, thePlatform has partnered with many leading transcoding solution providers to create seamless integrations between our Remote Media Processor (RMP)* and their respective technologies. The top quality and breadth of our partnerships strengthens our overall solution and gives our customers a lot of options. That’s where things get tricky. With every option available, how do you know which solution is right for you? Read More »

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