Blog - Partner News

Clickable Video Monetization

Posted By: Jordan Friedman | Posted: 9.30.2011
It should come as no surprise that monetizing online video doesn’t come without its challenges. One of the major obstacles content owners struggle with is balancing their content’s integrity and entertainment value with the need to generate strong viewer engagement and positive return on investment (ROI). Clickable video, also known as hyper video, helps solve this problem. Read More »

Choosing the Right Transcoding Solution

Posted By: Jordan Friedman | Posted: 8.3.2011
Over the years, thePlatform has partnered with many leading transcoding solution providers to create seamless integrations between our Remote Media Processor (RMP)* and their respective technologies. The top quality and breadth of our partnerships strengthens our overall solution and gives our customers a lot of options. That’s where things get tricky. With every option available, how do you know which solution is right for you? Read More »

Whatever your CDN of choice is, thePlatform has you covered

Posted By: Jordan Friedman | Posted: 7.12.2011
Chances are, if you use mpx to manage your online video business, then you also work with at least one Content Delivery Network (CDN). Fortunately, we work hand-in-hand with every major player in the CDN space, including Velocix, Akamai, Limelight, Level 3, Edgecast, and CDNetworks. Read More »

thePlatform Welcomes Five New Partners

Posted By: Jordan Friedman | Posted: 3.9.2011
With every new partnership comes new opportunity to expand and grow your online video presence. We’re excited to announce five new members of thePlatform’s partner community. We feel that each one not only enhances our technology stack but also gives our customers more avenues to increase viewership, boost ad revenue, measure performance, and much more. Read More »

Five Benefits of Communities for Online Video

Posted By: Jordan Friedman | Posted: 12.22.2010
In my previous post, The Power of Communities for Online Video, I talked about harnessing the collective wisdom of online communities. I’d like to get into more detail about the benefits of letting your viewers attach comments to a corresponding video frame or segment so that people can actually watch programs “together” at different times. Read More »

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