Blog - Partner News

Supporting advanced transcoding requirements

Posted By: Jordan Friedman | Posted: 4.12.2010
Customer transcoding requirements are growing beyond file‐to‐file transcoding as capabilities previously only seen in non-linear editing systems become possible at transcode time. For example, it’s now possible to apply media transformation templates to incoming content to render a finished, composited, mixed output file without taking up a video editing station’s valuable time. Transcoding solution vendors need to keep up with this type of technology, as well as support for track‐based media assembly and composition, frame‐accurate video and audio mixing, and track-based video and audio effects like dissolves, cuts, and fades. Read More »

Demystifying the Digital Video Ecosystem

Posted By: Jordan Friedman | Posted: 4.7.2010
Monetization is critical to digital video growth. We’ve all seen stats about consumption and spend, like these from Forrester that say, with users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. The upwards trend for this consumption as well as ad spend is strongly on the side of premium content. Read More »

Hardworking Plug-ins for RMP

Posted By: Jordan Friedman | Posted: 3.26.2010
Are you using thePlatform’s Remote Media Processor (RMP) to handle the heavy-lifting tasks around file manipulation, local transcoding, DRM encryption, and file transfers? Then you should know that you can extend the capabilities of our latest RMP with a wide variety of partner plug-ins for additional RMP functions. Read More »

Plug-ins for thePlatform PDK

Posted By: Jordan Friedman | Posted: 3.18.2010
Completely documented and fully customizable, thePlatform's Player Development Kit (PDK) supports a plug-in development model that enables our customers to choose from over thirty partners’ products to round out their overall online video solution. Read More »

How to Turn Your Online Video Audience into Real Revenue

Posted By: Jordan Friedman | Posted: 12.28.2009
With the explosive growth of online video consumption in 2009 and projected growth in 2010, content owners, advertisers, and video web sites need more than basic ad serving from their video platforms. While most web sites can run 30-second pre-rolls, they will need to do a lot more to capture a larger share of advertisers' video spend--they'll have to manage content-related business rules, enable multi-party sales, create new ad products, and provide metrics in real time. Following are capabilities you should look for in a video ad platform: Read More »

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