Blog - Partner News

How to Turn Your Online Video Audience into Real Revenue

Posted By: Jordan Friedman | Posted: 12.28.2009
With the explosive growth of online video consumption in 2009 and projected growth in 2010, content owners, advertisers, and video web sites need more than basic ad serving from their video platforms. While most web sites can run 30-second pre-rolls, they will need to do a lot more to capture a larger share of advertisers' video spend--they'll have to manage content-related business rules, enable multi-party sales, create new ad products, and provide metrics in real time. Following are capabilities you should look for in a video ad platform: Read More »

Audience measurement for any platform

Posted By: Jordan Friedman | Posted: 12.9.2009
If you don't know the answers to any or all of these questions, fret not because help is on the way. The stars are beginning to align for the ad-supported revenue model for online video, and there is a constellation of technologies that can measure online audience behavior just as TV audiences are measured. Read More »

Web CMS and VMS:  Improving workflow and content integration

Posted By: Jordan Friedman | Posted: 11.3.2009
If presenting video content to your online audience is the core of your business model, then chances are you are using a traditional web content management system (CMS) and a video management solution (VMS) in tandem. Both systems are highly specialized for what they do, but until recently they haven't been well integrated, leading to overly manual processes, sub-optimal workflow, and degraded consumer experience. Read More »

Increase newsletter audience and site traffic with embedded video

Posted By: Jordan Friedman | Posted: 10.12.2009
Including video in your email can be a great way to increase audience engagement with your content. Streamed video in email enables true multi-channel digital marketing, where marketers can mix the web "pull" and the email "push" video tactics to drive more user interaction.Read More »

Effective Online Video Advertising

Posted By: Jordan Friedman | Posted: 10.1.2009
Our friends at ScanScout recently paid us a visit at our headquarters in Seattle to show us the updated integration between their ad solution and our Player Development Kit (PDK) 4 via a simple plug-in. It was great to get their perspective on how to build a successful ad-revenue business for professionally produced online video. Read More »

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