Blog - Tech Tips
3 Ways to Monetize Video
Posted By: Nathan Rohm | Posted: 11.17.2009
Running an Internet video site isn't the same as running an Internet video business. Now, more than ever, content companies need the versatility to monetize video in multiple ways. At thePlatform, our job is to give you the tools to expand your business in a way that's right for you. Whether you need advertising options, a subscription service, pay-per-view, or some combination, thePlatform has proven solutions in the market today.
Use mpsConnect to distribute content across 3 screens
Posted By: Nathan Rohm | Posted: 11.10.2009
As we posted late last month, thePlatform now provides tools for streaming videos to the iPhone. For years, our media publishing system (mps) has enabled content companies to publish video across 3 screens: mobile devices, the web, and TV set-top boxes. As you look for ways to manage your digital video assets centrally, our players, feeds, and Connectors stand ready to assist you.
Exporting from the Player Designer to the PDK
Posted By: Nathan Rohm | Posted: 9.23.2009
When customers first start using thePlatform's services to develop players, many of them begin with our Player Designer.
Have you visited thePlatform’s Technical Resource Center lately?
Posted By: Ericka Wood | Posted: 7.21.2009
One thing our customers love about thePlatform is our deep commitment to providing thorough introductory-level and developer-level documentation of our systems and products. If you haven't seen our Technical Resource Center lately, we suggest that you check it out for everything you need to set up, use, and optimize your mps account, including:
What is good video SEO strategy?
Posted By: Ericka Wood | Posted: 7.15.2009
SEO is critical for video content publishers because the return on investment (ROI) hurdle for multimedia can be significantly higher than text due to upfront production costs. But how do you overcome the SEO challenges for video sites, which are much more difficult than optimizing for text-only sites? Stephen Baker, Chief Revenue Officer of EveryZing, Inc., shares his recommendations.