CBC Case Study
Canadian Broadcasting Corporation wanted an on-demand video and audio portal for broadcast TV, film clips, and webisodes from numerous Canadian and global content producers. They had 2000+ hours of audio and video to organize and manage for properties http://www.cbc.ca/video/ and http://www.cbc.ca/radio/.
Their goals included increasing their web audience and creating a unified look and feel.
CBC has short- and long-form news, radio, video, sports highlights, and streaming audio.
- CBC had to migrate from their current system and relaunch from scratch in about 6-8 weeks.
- Producers wanted individual players on their own unit pages, so media had to be centralized.
- The previous vendor’s technology wasn’t open. Player creation was difficult, and they had to send the video to the vendor for upload, delaying publishing.
- Without an open system, integration with a social media service was difficult.
- All players were hosted by and scattered across the vendor’s servers, which would often shut down.
- For advertising, they needed pre-roll, mid-rolls, chapter breaks, and companion boxes.
- Using thePlatform’s Player Development Kit (PDK) 4.1.2, CBC created players with greater performance and a better user experience:
- Editors use a “featured” category to create a list of highlighted content.
- To continually update the “most recent” and “most watched” lists, they make calls to our Feeds Service.
- A program guide feed supplies video and audio metadata.
- Viewers can create personal playlists.
- Keyword fields and a “related IDs” field populate the user-defined “related” category of content pulled every hour or so from a Feeds Service call to Google.
Account structure and ingest
- For CBC, convenience is more important than control. Editors and producers can easily upload and manage content, individual permissions are used to further refine administrative tasks.
- Each unit gets a FlipFactory account to upload content.
- Producers use our Ingest Service Watch Folders for breaking live news.
- They upload their content to their accounts via FTP.
- Content libraries are populated from the Feeds Service with Java Scripts.
- They continued using DoubleClick for ad serving, and added partner Ominture for analytics.
Within 60 days, Radio-Canada had set up an account in thePlatform’s system, added content, and developed and launched a beta video portal. Their audience has access to a constantly updated video library in a searchable, user-friendly portal.