GlanceGuide
Detailed analytics for broadband video
GlanceGuide offers a hosted service for web video analytics that captures every event when a viewer watches a video with a media player, including interactions like load video, play, change sound levels, and show full screen. These events are then analyzed with a statistical engine.
Behind the scenes, GlanceGuide has integrated their Web Analytics API with thePlatform's media player. To start using the GlanceGuide service, all you need to do is to add one line of JavaScript to thePlatform's html code for the media player. With this line of code inserted, all video events are captured and sent to the GlanceGuide service. It's that easy.
GlanceGuide helps clients make decisions on how to optimize and better monetize video content and ad assets. They provide a wide array of reports for analysis on videos and ads over your entire site by season, episode, Top 10, or however you are organized using thePlatform's content management system. Reports include Reach, Beginning-to-End Views, Audience Loss, Segment Analysis, Referring Sites, Geography, and Ad Conversions. GlanceGuide's Customized Reporting includes export of the data for integration into a client's internal reporting system.