Panache
Dynamic ad delivery
Panache's patent-pending technology connects video publishers, advertisers, and ad networks through an innovative media mapping technology that enables and simplifies delivery of all ad formats into video on the web, television, IPTV, and Internet-connected players.
Panache's powerful ad delivery system is fully integrated into thePlatform's mpsPresent Player Development Kit (PDK) as part of the standard toolset. Panache's product suite enables content owners to not only keep up with emerging video advertising standards and formats, but to lead the market with enhanced or custom creative experiences, deployed in minutes and crafted without involving precious engineering resources.
To award thePlatform customers even more flexibility, Panache's delivery system integrates with ad servers such as DoubleClick and Atlas to work seamlessly with a publisher's current ad campaign management and ad tracking workflows.