What’s your TV Everywhere strategy?
If the numbers tell us anything, it’s that TV Everywhere has arrived. Consider that in December of 2010 alone there were over 180 million unique online video viewers watching an average of 14.5 hours of content.* Consumers are demanding their favorite cable programs online. Responding to this demand takes the right strategy, one that helps you get your cable content online as quickly and efficiently as possible.
Your first step is to answer these questions:
- Do you want to show entitled video on your own site, show premium video on cable network sites, or do both?
- How will you authenticate viewers to ensure they have a valid subscription account?
- How will you make sure subscribers have access to the right cable content?
thePlatform can get you started today
Having developed authentication adapters for Brighthouse, Comcast, Cox, and TimeWarner Cable, we have the experience and solutions to help you begin developing your TV Everywhere strategy today. From scoping out your initial launch to selecting technology partners, thePlatform can help you at each stage in the process.