Elemental and thePlatform Collaborate To Deliver Premium Video to Multiple Screens



Elemental™ Server and thePlatform’s mpx video management system integrate to handle large volumes of high-quality video for multi-screen services – Supports Comcast’s XfinityTV.com and Xfinity TV App for iPad, iPhone, iPod Touch

Portland, Ore. and Seattle – July 25, 2011 – Elemental Technologies, the leading provider of video processing solutions that enable multi-screen content delivery, and thePlatform, the leading white-label video publishing company, today announced a joint solution for processing and management of large, dynamic video content libraries for IP-connected devices. The integration, designed for service providers and media companies, combines the Elemental Server file-based video transcoding solution with thePlatform’s mpx video management system for multi-screen video delivery.

As part of today’s announcement, Elemental Technologies joins thePlatform’s premier partner program, and the two companies will jointly market each other’s solutions to customers. The first company to use the combined offering is Comcast, which relies on the technology to support its online and mobile initiatives.

“Elemental is at the forefront of providing robust and cost-effective transcoding solutions,” said Ian Blaine, CEO of thePlatform. “As online video libraries continue to expand, our customers need scalable means to ingest, transcode and distribute video. We look forward to working with Elemental to serve our mutual customers, and addressing new market opportunities together.”

“Elemental is excited to work with thePlatform to accelerate the management and processing of Comcast’s streaming assets to PCs, tablets and mobile devices,” said Sam Blackman, CEO and chairman of Elemental Technologies. “Comcast, and MSOs in general, are seeking solutions that allow them to cost-effectively scale their operations with minimal impact to existing operations. We’re proud to be ahead of the curve in this area.”
“Comcast is leveraging innovative new technologies that provide cost-effective performance enhancements as we bring more viewing choices to our customers online and on mobile devices,” said Charlie Herrin, senior vice president of product development and technology for Comcast Interactive Media. “Elemental has a highly reliable transcoding solution that coupled with thePlatform’s cloud-based video management, is helping us deliver compelling services to our subscribers.”

Today, Elemental Server’s integration with thePlatform’s mpx allows Comcast to deliver On Demand video to XfinityTV.com, and to the Xfinity TV app for the iPad, iPhone, and iPod touch. Elemental Server also provides the capability to support other IP-devices.

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform’s mpx system as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top TV service providers in North America, including the largest “TV Everywhere” deployments.

Elemental will exhibit its solutions for multi-screen video delivery at the CableLabs 2011 Summer Conference, August 7-10, in Keystone Colorado. Additional information about thePlatform is available at www.thePlatform.com. Additional information about Elemental is available at www.elementaltechnologies.com.