Blog

What's new in PDK 3.2

Posted By: Ericka Wood | Posted: Jun. 26 2008 | No comments yet

We've just released version 3.2 of our Player Development Kit (PDK), which offers a lot new features PDK users have been asking for. Here are the highlights: Omniture media tracking support. Add a single line to your player control to...

Posted By: Ericka Wood | Posted: Jun. 20 2008 | No comments yet

thePlatform, along with a long list of other well-known and distinguished companies in our state, was honored as one of the Best Companies to Work for by Washington CEO Magazine. thePlatform tied for 4th place overall as the best medium...

Posted By: Julia Hunt | Posted: Jun. 13 2008 | No comments yet

Originally released in our Player Development Kit (PDK) version 2.5, H.264/MPEG-4 AVC encoding continues to be widely implemented by many of our leading customers for a variety of high quality content. This powerful format has become one of the standards...

Posted By: Nathan Rohm | Posted: Jun. 3 2008 | No comments yet

We are happy to announce that our popular Player Development Kit (PDK) supports many of the formats listed in the Interactive Advertising Bueau's (IAB) new digital video in-stream ad format guidelines and best practices for the most common in-stream ad...

Posted By: Ericka Wood | Posted: May. 30 2008 | No comments yet

Given today's competitive content delivery environment, what features should today's leading edge CDNs offer to set them apart from the pack and meet content providers' requirements? Content providers seek two primary features from their CDN. Speed is one of them--numerous...

Posted By: Tim Sale | Posted: May. 20 2008 | No comments yet

Last week, thePlatform sponsored and attended the Online Publishers Association conference in London. Held at the Landmark hotel in Marylebone, it was a small but impressive group of attendees and we were excited to be exhibiting our media publishing system...

Posted By: Julia Hunt | Posted: May. 19 2008 | No comments yet

With the increasing popularity of the overlay ad for broadband video advertising, we are often asked if the Player Development Kit supports this format. It's actually pretty easy to add an image or a Flash movie overlay to your video....

Posted By: Julia Hunt | Posted: May. 12 2008 | No comments yet

We've got a great grab-bag of new features in the media publishing system 16.2 release. For more detail on these updates, see the release notes in our technical resource center. Account-wide geo-restrictions: Apply geo-restrictions at the account level without having...

Posted By: Marty Roberts | Posted: May. 6 2008 | No comments yet

In our experience, there are very few situations where a one-size-fits-all broadband video management solution works. The key is making a bespoke solution easy. thePlatform does this today with our mpsExperts, 24/7 support organization, and integrations with the most innovative...

Posted By: Julia | Posted: May. 5 2008 | No comments yet

Consumers want a lot of choice in how they get their media. But they also want the experience to be easy, which means that networks and content providers are faced with making the multiplatform landscape navigable. The new media world...

Posted By: Marty Roberts | Posted: Apr. 21 2008 | No comments yet

In February, we announced thePlatform framework, a collection of over 45 companies we are working with to provide the best-in-class broadband video management and publishing system. At last week's NAB 2008, we saw thePlatform framework in action. Eight of our...

Posted By: Julia | Posted: Apr. 14 2008 | No comments yet

Our COO Makes the Streaming Media All-Star Team Streaming Media is one of the most respected names in the digital media industry, and we're very proud that Andrew Olson, SVP, Comcast Interactive Media and COO, thePlatform, has just been named...

Posted By: Jordan Friedman | Posted: Apr. 8 2008 | No comments yet

The newest version of the mpsPresent Feeds Service adds support for the Adobe Media Player (AMP). Take any Flash or MPEG-4 video in your media publishing system account and syndicate it to AMP. It's easy to take advantage of the...

Posted By: Marty Roberts | Posted: Apr. 4 2008 | No comments yet

How do you motivate your web video audience to linger? We've been working on solving the plight of encouraging video viewer participation, and this week we launched our new mpsPresent Community Toolkit that contains a great collection of new features...

Posted By: Marty Roberts | Posted: Mar. 14 2008 | No comments yet

After the Digital Hollywood Media Summit in New York wound down last night, thePlatform was joined by 100 of our friends in the digital media industry for dinner and a conversation about increasing viewership through better content discovery. To spur...

Posted By: Nathan Rohm | Posted: Mar. 12 2008 | No comments yet

Our new transcoding service is getting a lot of great feedback from our customers. Many people have asked what transcoding technology provider we selected to build our farm with. The answer is Rhozet ® Carbon Coder™, from Harmonic Inc. We...

Posted By: Nathan Rohm | Posted: Mar. 4 2008 | No comments yet

Transcoding, the direct digital-to-digital conversion from one codec to another, is a critical piece of the online media publishing process. It involves decoding/decompressing the original data to a raw intermediate format, and then re-encoding this into the target format. If...

Posted By: Ericka Wood | Posted: Feb. 15 2008 | No comments yet

There are a whole lot of cool features in the newest version of our Player Development Kit (PDK). Among the updates is closed captioning, which If you've got broadband players created with our Player Development Kit (PDK), you can now...

Posted By: Ericka Wood | Posted: Feb. 8 2008 | No comments yet

Making broadband technologies successful requires sticking with what's proven to work balanced with pushing at the perimeter to come up with new machinery that users find helpful. The way we develop our broadband video management and publishing technologies has always...

Posted By: Ericka Wood | Posted: Jan. 28 2008 | No comments yet

The idea of contacting technical support shouldn't make you shudder. You should be able to ring up your account manager or a support engineer, state your problem or question, and have someone get to work on solving the issue. Pain-free....

Posted By: Ericka Wood | Posted: Jan. 25 2008 | No comments yet

thePlatform is happy to announce that we will be participating in NAB 2008. Follow these four easy steps to get a free Exhibits Pass and join us: 1. Go to http://www.nabshow.com 2. Select "Register Now" 3. Select "VIP Exhibits Pass"...

Posted By: Ericka Wood | Posted: Jan. 8 2008 | No comments yet

What will DRM look like in the near future? On January 8th, thePlatform's CEO Ian Blaine took part in a Consumer Electronics Show panel discussing this very topic. Read about it at EETimes Online....

Posted By: Ericka Wood | Posted: Dec. 10 2007 | No comments yet

Transcoding...formats...CDNs... Launching a broadband video site can be a formidable project, but we can help. Give yourself a head start by reading our Broadband Video 101 White Paper. Learn the basics of broadband video publishing, find new sources of content,...

Posted By: Alan Ramaley | Posted: Dec. 4 2007 | No comments yet

Adobe Systems recently announced Adobe Flash Player 9 Update 3 software, which, combined with Adobe Flash Media Server 3, delivers HD-quality online video. The Flash Player will now support the H.264 video compression standard used in MPEG-4 formats, which offers...

Posted By: Ericka Wood | Posted: Nov. 8 2007 | No comments yet

Our CEO, Ian Blaine was recently featured on www.InternetEvolution.com's Thinkernet Blog. Click here to read Ian's piece on personalized programming....

Posted By: Ericka Wood | Posted: Sep. 26 2007 | No comments yet

On September 26th we held our Open Approach Webinar. Our "open approach" connects your business to the services you need, whether it's a set of end-to-end products and services, a customized system, or some combination of these two paths. If...

Posted By: Rob Sherrard | Posted: Sep. 18 2007 | No comments yet

One thing that became very apparent to us when selecting our next generation of co-location, computing, and architecture platforms was that we need to reduce the cost of power. Decreasing power cosumption cuts our expenses by increasing our overall energy...

Posted By: Marty Roberts | Posted: Sep. 14 2007 | No comments yet

Total Training adds broadband distribution In 1996 Total Training launched their first video series "Total AE," which received an enormously popular reception. At the time it was the only training solution for Adobe After Effects, and Total Training eventually expanded...

Posted By: Alan Ramaley | Posted: Aug. 23 2007 | No comments yet

More Player Development Tools! We've made some great additions to the mpsPresent Player Designer and Player Development Kit (PDK) 2.0. These updates will add even more features and usability to your broadband players. Support for Windows Media format video:...

Posted By: Eric Holbrook | Posted: Aug. 13 2007 | No comments yet

How to launch over 60 channels in a month Last year about this time, MyOutdoorTV started working with an Internet TV vendor to plan a site housing the largest online collection of outdoor activity video. MyOutdoorTV needed a web site...

Posted By: MaryBeth Kardos | Posted: Aug. 1 2007 | No comments yet

MaryBeth Kardos is our Recruiting Manager. Okay, so you're smart and talented and loyal and have an incredible work ethic. You've got a great personality and actually like interacting with other humans. You could work anywhere, right? Consider thePlatform. Why?...

Posted By: Ericka Wood | Posted: Jul. 30 2007 | No comments yet

Hear Marty Roberts, our VP of Marketing on the Inside Digital Media video blog. Check out part two of this two-part series. You will need QuickTime to view the video. If you do not have QuickTime you can download it...

Posted By: Ericka Wood | Posted: Jul. 29 2007 | No comments yet

Hear Marty Roberts, our VP of Marketing on the Inside Digital Media video blog. Check out the first video in this two-part series. You will need QuickTime to view the video. If you do not have QuickTime you can download...

Posted By: Alan Ramaley | Posted: Jul. 24 2007 | No comments yet

Player and Affiliate Tracking You can now track your content by which player it played in and what affiliate site linked to it. Add a "Player" and/or "Affiliate" parameter to your release URLs, and these values will show up in...

Posted By: Dan Myers | Posted: Jun. 27 2007 | No comments yet

Consumers are seeking more and more control over how, where, and at what cost they consume content. As a result, many content providers that we work with have had to deal with the following: Struggling through multiple rounds of negotiations...

Posted By: Alan Ramaley | Posted: Jun. 21 2007 | No comments yet

Our dev team's been busy adding new tools and integrating new partner software so you get even more out of our media publishing system. Here are just a few of the updates we've released in our current version. As always,...

Posted By: Jing Feng | Posted: Jun. 11 2007 | No comments yet

Allowing others to embed your player in their sites and blogs is a great way to increase the distribution of your content and its associated advertising revenue. Use the mpsPresent Player Designer to easily create your embeddable player and post...

Posted By: Marty Roberts | Posted: May. 23 2007 | No comments yet

What's great about thePlatform's API is that it gives customers access to all of the functionality in our services, allowing seamless integration of the service with applications they've already got. This is good stuff. People invest a lot in their...

Posted By: Marty Roberts | Posted: May. 21 2007 | No comments yet

thePlatform will be on the road at two upcoming shows! We'd like to invite you to stop by our booth to talk about what's new at thePlatform. Digital Hollywood Where: Santa Monica, CA Loews and LeMerigot Santa Monica Beach Hotels...

Posted By: Marty Roberts | Posted: May. 14 2007 | No comments yet

Today we announced a new partnership with Adap.tv. A new-to-the-scene marketing firm, Adap.tv allows publishers and advertisers to match relevant advertising with online video content. Through a speech-to-text conversion and algorithms identifying keywords, ads can be called and presented in...

Posted By: Alan Ramaley | Posted: Apr. 27 2007 | No comments yet

Users don't like broadband video players that distract from the content. You have to give them a better player experience, or they'll move on to an easier-to-use player. But how do you get a great user experience without lots of...

Posted By: Marty Roberts | Posted: Apr. 17 2007 | No comments yet

thePlatform Tapped by NBC-Universal - News Corp. for a Key Online Video Partnership By now, everyone in the industry is familiar with the joint venture between NBC Universal and News Corp that should change the broadband video landscape. Today, we...

Posted By: Marty Roberts | Posted: Apr. 14 2007 | No comments yet

Welcome to our Blog Welcome! After almost 7 years that just seem to get busier and busier for us here at thePlatform, we've decided to start a corporate blog to keep everyone updated on just what is happening at thePlatform....