thePlatform Adds More Than 20 New Companies to Its Partner Program for Online Video

New partners join thePlatform Framework from across the online video ecosystem including: advertising, content delivery, syndication, analytics, and more

SEATTLE – Sept. 10, 2009 – thePlatform, the leading white-label video management and publishing company, today announced that more than 20 new companies have recently joined thePlatform Framework, the company’s extensive partner program. The vast majority of these newly integrated partner solutions are currently in production or trial with customers of thePlatform. With today’s announcement, thePlatform’s open media publishing system (mps) now has an even broader menu of pre-integrated service and technology choices to serve the professional online video market.

More than 80 companies now participate in thePlatform Framework, which spans the entire ecosystem of online video, including: advertising campaign management systems, ad sales networks, analytics and reporting, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets, video search, and more.

“In an increasingly robust online video environment, media companies want the flexibility to integrate and test new technologies that best suit their business needs without worrying about compatibility issues,” said Marty Roberts, vice president of marketing for thePlatform. “Our role is to make online video publishing a seamless process for our customers and allow them to easily publish their content regardless of the technical requirements. thePlatform’s Framework is key to that strategy, and it enables our customers to work with a wide variety of best-in-class companies in the online video space.”

thePlatform publishes video, and other media, to PCs, mobile devices, and TV. Media companies use thePlatform’s media publishing system as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually. thePlatform’s customers also benefit from a wide choice of pre-integrated partner services and technologies through thePlatform Framework.

thePlatform Framework gives technology companies full-featured software development kits, engineering support, training, and development sandboxes for a quick implementation. The recent additions to thePlatform Framework include companies in the following specialties:

Advertising and Monetization

  • Auditude
  • BrightRoll
  • EyeWonder
  • Google AdSense
  • YuMe

Asset Management, Transport, and Protection

  • Aspera
  • Platformic

Community Creation

  • Gloto

Content Delivery

  • CDNetworks
  • Nokeena Networks
  • StreamGuys
  • Velocix

Content Syndication and Discovery

  • EveryZing
  • Goodmail Systems
  • Loomia
  • The Filter
  • Transpond

Mobile

  • Azuki Systems
  • Transpera

Reporting and Analytics

  • MediaMorph
  • TubeMogul
  • Visible Measures
  • Webtrends

Transcoding

  • RadiantGrid Technologies

For more information, please visit our partner section.