Introducing the App Dev Kit (ADK) for iOS and Android

Posted 8/26/2013
by Erin Briney, Product Marketing Manager

mpx ADK announcement

By Erin Briney, Product Marketing Manager

Mobile is changing the way we interact with our favorite media. From streaming our favorite television shows on an iPad to watching football highlights on our smartphones, we are watching more content on more devices than ever before.

Today, we are excited to announce the availability of our App Dev Kit for iOS and Android.

Our App Dev Kit (ADK) streamlines the process for creating custom apps for mobile devices. Handling all elements of playback with mpx and built with a core set of plug-ins for features such as advertising and metrics, the ADK reduces the amount of work required to build an application. What does this mean for our customers? Their development teams and interactive agencies can spend less time on the basics and jump right into the creative aspects of their apps.

Strong Partnerships for Beautiful Apps

thePlatform works with some of the best interactive agencies in the marketplace. These agencies are designing and publishing some of the most exciting apps in the marketplace for viewing content and driving second screen experiences. With the release of the ADK, we hope to deepen these relationships as we work together to deliver engaging mobile experiences.

“We are delighted to be working with thePlatform on the ADK release. Getting a fully featured video playback experience working across multiple smartphone and tablet devices can be one of the more challenging areas in Mobile TV application development. I am sure that many of our mutual customers will find the combination of Accedo’s TV Everywhere application templates and thePlatform’s ADK a strong solution to bring their digital media products to market quicker than ever before.” Reuben Verghese, Global Head of TV Everywhere Solutions, Accedo

“Working with thePlatform is great. We work with a lot of third parties and thePlatform is one of the best. They consistently deliver a great experience with integration support and quality engineering. This helps the apps we collaborate on shine even more.” – Ben Lamm, CEO, Chaotic Moon Studios

“ThePlatform’s App Dev Kit easily handles MPX integration for video-based features allowing Digiflare to focus more on what we do best: delivering engaging and creative user experiences for multi-screen TV Everywhere applications.” Mano Kulasingam, Managing Director – Delivery & Operations

“Developing flagship TV everywhere apps for our major broadcast and cable network clients requires a great deal of orchestration between multiple partners. thePlatform’s MPX solution has been a stellar performer across all of our deployments.” – Scott Maddux, GM of AWE, a Bottle Rocket Platform

Learn More

Learn more about our ADK by contacting thePlatform and speaking to a member of our team.

About our Partners

Learn more about our preferred partners by visiting our Interactive Agencies Partner Page.


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