mpx Expands to Linear Television delivery – In the Cloud
Written By: Ian Blaine, CEO, thePlatform
A lot’s going on here at thePlatform. In just the past few months alone, Comcast announced that mpx will serve as the central video management hub for their next-generation Xfinity TV Service. We announced that, together with Alcatel Lucent, we’re helping cable and IPTV providers deliver a whole new generation of video services to their subscriber’s TVs, PCs, tablets, and mobile phones. And on the IPTV front, we recently announced our role in powering Telstra’s Big Pond TV Initiative.
Each of these announcements is a big deal in its own right. But collectively, they represent a major move forward for thePlatform. Quite simply, we’ve graduated from an online video platform, to a much broader solution that’s enabling companies to do what they haven’t done before: manage their video across all devices, including linear delivery to the TV, all in the cloud. To be clear, we aren’t talking about just delivering web video to a TV. We’ve been doing that for years. Our cloud-based system will actually manage the TV service.
So why are these changes happening now? It’s clear to those in the media business that people want their video wherever they go—online on their PCs, tablets, mobile devices, you name it—and they want it at all times. Pay TV operators are hearing the call and extending content delivery via IP or cloud based services.
This is no small feat. We are managing the video workflow and metadata for millions of TV programs. Modeling and enforcing the business rules for TV adds a new level of complexity. And maintaining the service and uptime levels of an always-on TV service is crucial. Simply put, people expect a lot more from TV. That’s where mpx comes in.
On a personal level, this is exciting news. It’s not often you get the privilege of helping shake up an industry, much less the opportunity to contribute to the future of media. We’ve been touting mpx’s ability to deliver video publishing services on a vast scale and its enterprise-grade reliability, but now it’s gone to a whole new level. We’re excited for what’s in store.
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